Each year, direct sales attracts a growing number of sales representatives. Turnover is also on the rise. This model is mostly used to sell expensive products that require careful demonstration and a bit of education.
One of direct sales’ greatest pluses is —as the name itself suggests—direct contact with the customer, who can interact with a personal consultant in the sales process. Such sales are also increasingly appreciated by consumers due to the high quality and unique nature of the products.
Business based on direct sales is associated with great potential turnover – also when selling so-called “difficult” products. Direct sales can also benefit from support of a call-center.
Direct sales is usually resorted to or selling relatively expensive items, with transactions being concluded, for the most part, via credit providers.
Sometimes, this model is also used to sell beauty products, dietary supplements or other renewable products.
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